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Toyota Plugs in the Prius

AFTER 12 YEARS of speculation and the odd jibe from cynics, Toyota’s Prius is finally getting a plug.
The car that brought hybrid technology to the attention of the mainstream masses has always offered a mix of petrol engine and battery electric power. However, the electric charge has always been created from either spare energy in [...]

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Volume Sales of Plug-In Toyota Prius to Begin in Two Years

Toyota will start leasing 150 of its Prius plug-in hybrids in the United States this winter and plans retail sales of tens of thousands in two years.
The North American arrival, scheduled for around February, is part of a global rollout of 600 units.
With a longer electric-only cruise range than the standard Prius, the plug-in is [...]

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New Hybrid Technologies Boost Efficiency

It’s the little things that count.
In the continual search to squeeze every last little erg of energy from its hybrid systems, Toyota has been continually tweaking the systems used in the Prius and using this knowledge in other Toyota and Lexus models. The culmination of these new developments can be found in the third-generation 2010 [...]

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Prius Receives Best Buy Status From Consumer Guide

Just how far has the automotive world come in the past few years? The Toyota Prius has just won Consumer Guide Automotive’s best buy status. And it’s not just a mainstream consumer magazine that is recognizing hybrids, Car & Driver magazine, a publication that is about as oil drenched and horsepower addicted as they come, [...]

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Toyota May Expand Prius Into A Sub-Brand

A top executive with the U.S. arm of Toyota Motor Corp said on Monday the automaker may expand the Prius nameplate into a marketing sub-brand for a broad family of low-emission, high-mileage hybrid vehicles.
Speaking at the Reuters Auto Summit in Detroit, Bob Carter, the group vice president and general manager of Toyota Motor Sales U.S.A. [...]

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