Electric-Car Maker Fisker Strikes Distribution Deal In China

By dancurranjr On December 18th, 2010

Fisker Automotive, a maker of high-end electric cars says it entered a partnership with China Grand Automotive Group, or CGA, a large dealership group, to have its vehicles distributed, marketed and serviced in China. The move is part of the company’s strategy to take advantage of China’s rapidly growing luxury-car market and its push to reduce emissions.

The Irvine, Calif., car maker says it formalized the non-exclusive agreement with executives from CGA during a ceremony near the Chinese company’s headquarters in Shanghai today. Fisker says CGA has a network of more than 200 retail stores that sell 40 auto brands including BMW, Lamborghini, Lexus and Mercedes-Benz. In 2010 the company’s sales totaled about $7.5 billion.

Henrik Fisker, CEO, Fisker Automotive, says the CGA agreement gives his company ”an instant and credible footprint in the region” and ensure that Fisker customers will get the kind of service they expect from a luxury brand.

Fisker’s first car, the Karma, will make its Chinese debut at the Shanghai Motor Show in April 2011. The company says the Karma represents responsible luxury and is the world’s first true electric vehicle with extended range. The car can travel 50 miles on battery power and 250 miles on hybrid-electric power. It uses a gasoline engine as a generator to run its electric motors, similar to the way diesel-electric railway locomotives work.

Fisker says it plans to sell 15,000 Karma vehicles per year globally and has received 3,000 pre-orders. The company expects to begin delivering the Karma to customers in China next fall. Fisker is also developing a higher-volume line of premium electric vehicles with extended range, scheduled to start production in the fourth quarter of 2012.


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