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Times are tough for car makers, so Ford’s CEO Alan Mulally is going the extra mile by delivering cars to customers himself.
Unfortunately you have to be CEO of a very large company to qualify. Here’s Microsoft’s Steve Ballmer taking possession of his new Ford Fusion Hybrid at the software company’s Seattle-area campus.
“This is awesome!” Ballmer declared, before climbing into the car for a quick seminar on how it works. He didn’t seem too interested in the fuel consumption figures, but said his wife insisted on a hybrid.
The car was the millionth with Ford’s SYNC system — powered by Microsoft technology — which allows you to control a phone and play music with voice commands. So people in the back seat can embarrass you by shouting “Play Abba”.
The high-octane double-act of Ballmer and Mulally — CEO pitch-men par excellence — seals an interesting alliance between Seattle and Detroit. Ford’s Mulally lived in the Seattle area in his 30-plus years at Boeing’s nearby commercial plane operations, while Ballmer’s father — who raised his family in and around Detroit — was a long-time Ford employee, starting in the company’s financing unit in 1950.
SOURCE: Reuters
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