Fisker Automotive Recruits First North American Retailers to Represent Premium Green Brand

By dancurranjr On March 31st, 2009

fisker-karmaPremium green automaker Fisker Automotive has appointed its first group of North American retailers to market and service its luxury plug-in hybrid vehicles, beginning with the US$87,900, 100mpg Karma sedan later this year. Thirty-two award-winning retailers have confirmed their intent to carry the Fisker marquee. The number puts the carmaker close to its goal of having 40 locations across the country by the end of June 2009.

All Fisker retailers are well-established operations familiar with premium brands, new technology and discerning clientele. Many are family-owned, each is active in giving back to their communities, and all understand the need to offer premium customers a vehicle that reduces environmental impact. A full list can be found at

Fisker Board member Vic Doolan has been instrumental in guiding development of the company’s retail network. Doolan led BMW NA and Volvo Cars NA to record sales in the 1990s and 2000s, and in so doing built solid relationships with top retail principals. “Our retail partners are our most important assets,” he said. “To our customers, they are the face of the company. For that reason, we’ve chosen those who will give Fisker owners the comfort and confidence to drive the future.”

By keeping startup costs low and not requiring floor-planning beyond demonstrator and display cars, Fisker is able to attract new franchises even in tough economic times. President Obama’s recent pledge of US$2.4B to support development of plug-in hybrid vehicles and battery technology is added incentive.

Fisker showrooms will reflect the company’s concern for the environment and their vehicles’ emission free capabilities. “They will be Eco-facilities, not Ego-facilities,” Doolan said. Architecture calls for natural and sustainable materials like wood and textiles. An available solar-powered car port can keep demonstrator vehicles clean, dry, fully charged and ready to go.

Fisker Automotive Retail Network, Charter Members:

    Barrett Holdings, Inc.         Charles Barrett       San Antonio, TX
    Bergen Jaguar                  Dennis Squitieri      Bergen County, NJ
    Bergstrom Corporation          John Bergstrom        Wisconsin
    Borton Automotive              Kjell Bergh           Minnesota
    Capitol Cadillac Company       Daniel Jobe           Maryland
    Century Automotive Group       George Jones          Alabama
    The Dorschel Automotive Group  Richard Dorschel      Rochester, NY
    Elder Automotive Group         Rob Elder             Tampa Bay, FL
    Fields Auto Group              Dan Fields            Illinois
    Fields Auto Group              Dan Fields            Orlando, FL
    Fields Auto Group              Dan Fields            British Columbia
    Frank Kent Motor Company       Corrie Churchill      Fort Worth, TX
    H.A. Ott Motor Cars LLC        Chip Ott              Philadelphia, PA
    Jaguar of Great Neck           Jack Weidinger        Long Island, NY
    M2 Motors, Inc.                Bernardo Moreno       Ohio
    Manhattan Motor Cars           Brian Miller          Manhattan, NY
    Marvin K. Brown Auto Center    Dave Grundstrom       San Diego, CA
    O'Brien Auto Group             Mike O'Brien          Washington
    Palm Beach Motor Cars Ltd.     Robert Simpson        Palm Beach, FL
    Patrick Dealer Group           Martin Stilwell       Illinois
    Price Family Dealerships       Tom Price             San Jose, CA
    Price Family Dealerships       Tom Price             San Francisco, CA
    Price Family Dealerships       Tom Price             Sacramento, CA
    Rickenbaugh Cadillac Volvo     Mary Pacifico-Valley  Denver, CO
    Roger Beasley Highline Group   David Stein           Austin, TX
    Ron Tonkin Family of
     Dealerships                   Ron Tonkin            Oregon
    Serra Automotive               Joe Serra             State of Michigan
    Serra Automotive               Joe Serra             Pasadena, CA
    Shelly Automotive Group        Damon Shelly          Orange County, CA
    Sullivan Luxury Cars LLC       Mike Sullivan         Beverly Hills &
                                                         Santa Monica, CA
    Ted Britt Auto Group           Raymond Britt         Northern Virginia
    Warren Henry Automobiles       Warren Zinn           Miami, FL

SOURCE: Cloud Computing Journal

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