Toyota Plans Smaller, Cheaper Hybrid

By dancurranjr On January 3rd, 2010

Toyota will introduce a new hybrid next month that is smaller and more affordable than the Prius, reports the Detroit News. The hybrid-only subcompact is expected to go into production in 2011 and be in US showrooms by early 2012.

Toyota, which will offer a peek Jan. 11 at the North American International Auto Show, expects it to be a big seller. Prius currently rules the market: With a starting price of $22,400, about 417,000 had been sold through October.

“It’ll be interesting to see what they name it,” said an analyst at Edmunds.com. “The Prius name has such cachet in the marketplace.”

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