Honda Rocks Green Theme with Insight Giveaway at Concerts

By dancurranjr On May 3rd, 2009

2010_honda_insight_hybridHonda’s green theme is taking on a musical bent this summer as the company is the “eco-partner” of two spotlight musical festivals where it will give away 2010 Insight hybrids.

Honda will organize green activities at the events, including the car giveaway and hybrid displays. The festivals are Lollapalooza in Chicago and Austin City Limits in Texas.

The events draw large crowds, top acts and usually have an environmental-awareness angle, which Honda says made them attractive for its promotion.

The Insight hybrid went on sale March 24 and gets 40 mpg in the city and 43 mpg on the highway. With a starting sticker of $20,470, it’s within reach for many of the youthful concert-goers.

Lollapalooza is Aug. 7-9 and is to feature Snoop Dogg, the Beastie Boys, the Killers, Depeche Mode and Jane’s Addiction.

Austin City Limits is Oct. 2-4. Scheduled to perform are Pearl Jam, Dave Matthews Band, the Beastie Boys and Kings of Leon.

SOURCE: Autoweek

Leave a Reply