Online Survey Supports Hybrid Vehicles

By dancurranjr On May 19th, 2009

2010-madza3-mpA new survey commissioned by Johnson Controls (JCI), the leading supplier of lead-acid batteries for vehicles, shows that more than four in five U.S. adults believe the country must become a leader in hybrid vehicles and that the government should support battery technology.

The survey was conducted online nationwide by Harris Interactive between March 9 and March 11 among 2,309 adults ages 18 and older.

According to the survey, 88% of those surveyed said the U.S. must become a leader in hybrid vehicles. A total of 84% said the government should support advances in battery technology.

The survey said that the biggest reasons why U.S. adults think it is important for the country to lead in hybrid technology are to reduce the nation’s reliance on foreign oil (81%), create jobs (67%), and reduce the U.S. impact on the environment (64%).

According to the survey, 90% of those surveyed said they were open to choosing a hybrid if they were in the market for a new vehicle. At the same time, survey respondents cited cost concerns for making such a decision. Four in five adults (80%) think financial barriers such as price and/or insufficient cost savings prevent people from buying a hybrid car. Yet people see incentives and tax credits as an effective way to encourage people to buy such cars.

“The survey makes one message abundantly clear: despite recognizing the importance of hybrid technology and the role of government support, consumers need costs to come down for the hybrid industry to thrive,” said Kim Metcalf-Kupres, vice president of global sales and marketing for Johnson Controls.

The survey was weighted to reflect the population of the U.S. The survey was not based on a probability sample so sampling error can be calculated.


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