A Hybrid’s Niche? The Masses, The Honda Insight Hopes So

The souring economy has shifted the advertising spotlight from higher-end, premium-priced products to less flashy, mass-market offerings that do not require buyers to cash in their 201(k)’s, as in the retirement accounts formerly known as 401(k)’s.
That is particularly true in the automotive category, in which brands known for sensible pricing — Hyundai, Kia, Subaru — [...]