Online Survey Supports Hybrid Vehicles

By dancurranjr On May 19th, 2009

2010-madza3-mpA new survey commissioned by Johnson Controls (JCI), the leading supplier of lead-acid batteries for vehicles, shows that more than four in five U.S. adults believe the country must become a leader in hybrid vehicles and that the government should support battery technology.

The survey was conducted online nationwide by Harris Interactive between March 9 and March 11 among 2,309 adults ages 18 and older.

According to the survey, 88% of those surveyed said the U.S. must become a leader in hybrid vehicles. A total of 84% said the government should support advances in battery technology.

The survey said that the biggest reasons why U.S. adults think it is important for the country to lead in hybrid technology are to reduce the nation’s reliance on foreign oil (81%), create jobs (67%), and reduce the U.S. impact on the environment (64%).

According to the survey, 90% of those surveyed said they were open to choosing a hybrid if they were in the market for a new vehicle. At the same time, survey respondents cited cost concerns for making such a decision. Four in five adults (80%) think financial barriers such as price and/or insufficient cost savings prevent people from buying a hybrid car. Yet people see incentives and tax credits as an effective way to encourage people to buy such cars.

“The survey makes one message abundantly clear: despite recognizing the importance of hybrid technology and the role of government support, consumers need costs to come down for the hybrid industry to thrive,” said Kim Metcalf-Kupres, vice president of global sales and marketing for Johnson Controls.

The survey was weighted to reflect the population of the U.S. The survey was not based on a probability sample so sampling error can be calculated.


Study Finds Hybrid Owners Most Loyal

By dancurranjr On August 12th, 2008

Hybrid car owners are some of the most loyal in the U.S. market, with nearly half purchasing a vehicle of the same make when they buy another car, according to a study released Monday by an automotive data company.

Forty-seven percent of hybrid buyers buy a vehicle of the same make, compared with 35 percent of buyers overall, according to Experian Automotive, a division of global information provider Experian, whose North American headquarters are in Costa Mesa, California. Eighteen percent of hybrid car buyers even buy the same model, compared with 12 percent overall.

Scott Waldron, president of Experian Automotive, said the results show hybrid manufacturers have a clear advantage in attracting and maintaining customers. That’s critical, since overall loyalty to car companies has been steadily slipping over the last decade. One percentage point in loyalty can transfer to thousands of sales, he said.

Toyota Prius owners were the most loyal to the vehicle model among hybrid buyers, with 25 percent returning to buy another Prius. Toyota Motor Corp.’s hybrid owners also were the most loyal when it came to staying with the Toyota make. Fifty-one percent chose another Toyota, compared with the Toyota make’s overall loyalty rate of 44 percent.

Full-size pickup truck buyers remained the most loyal in terms of choosing a new vehicle from the same segment, even if it wasn’t from the same manufacturer, according to the study. Thirty-three percent of pickup buyers chose another full-size pickup, while 25 percent of hybrid car buyers bought another hybrid. The average loyalty rate within a segment was 21 percent.

Experian examined U.S. vehicle sales from January 2007 to March 2008 for the study. The company said hybrids are the fastest-growing segment on the market, up 130 percent from 2005 through the first six months of this year.

Source: Daily Journal