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Toyota Readies 3 Electric Cars for 2012 Dealer Sales

Posted on December 4, 2010
Filed Under Toyota Avensis, Toyota Camry, Toyota Highlander, Toyota Prius | Leave a Comment

600 Toyota Prius Plug-in Hybrids are now being driven daily in the U.S., Europe, and Japan. Commercial, government, and university fleets and individual drivers are putting this advanced Prius through its paces. Toyota is targeting 50,000 unit commercial sales in 2012 of this PHEV with a 14-mile electric range. Toyota is discussing a price of over $30,00 for the Prius Plug-in, even though it has only 5 kWh lithium battery pack in comparison to 16 kWh in the Chevrolet Volt with its 40 mile electric range and 24kWh in the Nissan LEAF with its 100 mile electric range.

The RAV4 EV Powered by Tesla was Toyota’s center stage announcement here at the Los Angeles Auto Show. In 1997, 1,484 RAV4 EVs were sold. Remarkably half of these early EVs are still in use and their owners love them. Toyota, which owns 2 percent of Tesla, is bringing back this popular SUV in a stylish new body. It will have an electric range of 80 to 110 miles using 30 to 40 kWh of Panasonic battery cells integrated into a Tesla pack – impressive for an SUV. The body will be built by Toyota in Canada, the drive system by Tesla in California, and the final assembly site has yet to be determined.

In 2012, a stylish city car iQ-based EV will also be introduced in the U.S., Japan and Europe. Launch preparations call for road trials in Japan, U.S., and Europe starting in 2011. Launch in China is also being considered, with road trials planned for 2011.

Toyota’s Future Advanced Energy Storage

Toyota is putting 100 electric SUVs on the road each with a range of over 400 miles. Fleets will include the Port Authority of New Jersey, San Hydro, my Alma Mater University of California at Irvin and other fleets that have 10,000 psi hydrogen fueling stations. TMC is continuing development of a sedan-type fuel-cell hybrid vehicle (FCHV), with sales aimed to start in around 2015 in Japan, the U.S. and Europe. I was impressed with my test drive of the previous generation Toyota FCHV.

TMC is researching development of next-generation secondary batteries with performance that greatly exceeds that of lithium-ion batteries.  Such research is aimed to help bring about the revolutionary advances in battery performance that will be necessary for the broad adoption of electric-motor-propelled eco-cars.

  • Solid-state batteries: TMC has successfully reduced what is known as particle resistance and has made progress toward creating full solid-state batteries in a promising compact package.
  • Metal-air batteries: TMC has determined the reaction mechanism of lithium-air batteries and has clarified its research policy regarding the batteries as rechargeable secondary batteries.
  • TMC established a division charged with studying production of next-generation batteries.  The division, with a staff of approximately 100 researchers, is accelerating its research.

TMC believes that eco-cars can have a positive impact on the environment only if they are widely used.  TMC will continue to improve the fuel efficiency of its conventional combustion-engine cars, which account for the majority of its sales, while raising performance, reducing costs and expanding the company’s product lineup.

Within these efforts, hybrid technologies—consisting of the basic technologies necessary for development of various eco-cars—are positioned as key technologies to achieve both high fuel efficiency and driving performance, and to facilitate the use of various fuels with the aim of creating a low-carbon society through response to the need to diversify energy sources.

Toyota plans to extend its leadership with 11 new hybrids from Toyota and Lexus.

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