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Toyota to Launch Prius Plug-in by 2012 in all Major Markets

Posted on December 24, 2010
Filed Under PHEV, Toyota Prius | Leave a Comment

Green Thinking” and development of nature friendly hybrid cars in the coming years is going to become a top priority for all the automakers. So says the Japanese company Toyota, which is one of the pioneers in the field of ‘green’ cars and is planning to bring hybrid car Prius by 2012 in a big way.

Now, while evaluating the results of this year, it is evident that Toyota has made huge investments in the development of innovative, and nature friendly technologies. In order to explore vast potentials of eco-cars, the company has set before it a large number of tasks for the next two years.

By the end of 2012, the world should see 11 brand new and updated hybrid models. Also in 2012, the company plans to begin intensive selling of Prius Plug-in model simultaneously in Europe, Japan and the U.S.: it is estimated that they will be able to sell about 50 thousand cars per year. In 2015, Toyota plans to release a model with a hydrogen engine mounted under the hood. Next year 2011, for strengthening the positive image of alternative technologies, Toyota iQ (in the electric version) will be included in the European program of road tests.

This year, as in the past, Toyota continues to develop new technologies. One of the promising areas is its development of new generation of batteries, which by their performance will be much better than the currently available lithium-ion batteries. These batteries are now being used in Toyota Prius Plug-in models. By the way, in order to evaluate the use of new generation of batteries in the automotive industry, earlier this year the company created a special organizational unit, bringing together a team of 100 people.

Toyota’s management is confident that eco-cars can have a positive effect on the state of nature, only if they would be used by maximum possible people in the world. Moreover, if the demand will be higher, more people will opt for the cars with new technologies thereby eventually leading to lowers costs.

SOURCE: Seer

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